Abstract
What are the barriers to introducing design-driven innovation into micro, small and medium sized enterprises (MSMEs) in mature industries through design support? What are the next challenges? This paper aims at answering these issues, proposing recommendations to overcome the barriers and exploring what is next. The research strategy was based on the analysis of two exploratory cases of design support in Brazil, taking the key stakeholders’ perspectives into account. The approach is qualitative and inductive; we analyse empirical evidence using a literature review on barriers to design-driven innovation. New constraints in the inquired contexts and the ones which were found in other studies are identified and framed at three levels: individual (actors), organisational (micro), and ecosystem. Challenges are pointed out applying the HMW framework to the most promising scenario (which considered critical variables) to design-driven innovation in Brazilian MSMEs. In addition, recommendations on more immediate constraints are suggested.
Keywords
design-driven innovation; MSMEs; barriers; design support challenges
DOI
https://doi.org/10.21606/drs.2018.442
Citation
Fonseca Braga, M., and Zurlo, F. (2018) Introducing Design-Driven Innovation into Brazilian MSMEs: barriers and next challenges of design support, in Storni, C., Leahy, K., McMahon, M., Lloyd, P. and Bohemia, E. (eds.), Design as a catalyst for change - DRS International Conference 2018, 25-28 June, Limerick, Ireland. https://doi.org/10.21606/drs.2018.442
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Introducing Design-Driven Innovation into Brazilian MSMEs: barriers and next challenges of design support
What are the barriers to introducing design-driven innovation into micro, small and medium sized enterprises (MSMEs) in mature industries through design support? What are the next challenges? This paper aims at answering these issues, proposing recommendations to overcome the barriers and exploring what is next. The research strategy was based on the analysis of two exploratory cases of design support in Brazil, taking the key stakeholders’ perspectives into account. The approach is qualitative and inductive; we analyse empirical evidence using a literature review on barriers to design-driven innovation. New constraints in the inquired contexts and the ones which were found in other studies are identified and framed at three levels: individual (actors), organisational (micro), and ecosystem. Challenges are pointed out applying the HMW framework to the most promising scenario (which considered critical variables) to design-driven innovation in Brazilian MSMEs. In addition, recommendations on more immediate constraints are suggested.