Point of View Framework: describing the audience’s emotional connection to information design artifacts

Authors

Soojin Jun, Yonsei University

Abstract

This paper introduces Point of View framework to examine design strategies for enriching the audience’s emotional connection to information design artifacts. The framework consists of four thematic variations of point of view: perspective, person, mode, principle. The model is intended to accommodate the developing research agenda of exploring the emotional experience between the audience and the information design artifacts, which is becoming increasingly concerned with the wider impact of information products on people. Analysis of two information design cases are presented to demonstrate how the framework can be used to examine different kinds of design strategies in response to specific design problems.

Keywords

point of view; user experience design; information design; design theory

DOI

https://doi.org/10.21606/drs.2018.601

Citation

Jun, S. (2018) Point of View Framework: describing the audience’s emotional connection to information design artifacts, in Storni, C., Leahy, K., McMahon, M., Lloyd, P. and Bohemia, E. (eds.), Design as a catalyst for change - DRS International Conference 2018, 25-28 June, Limerick, Ireland. https://doi.org/10.21606/drs.2018.601

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License