Abstract
The environmental and social sustainability objectives indicated in the 2030 agenda require the development of services for urban contexts capable of responding to the diversified primary needs of different segments of the population. International studies on gender issues show that understanding the specific needs of women, their behaviors and their expectations can yield indications for creating more equitable and inclusive services. The article reports the significant results obtained using UX Design techniques and tools for gender-oriented service design. This activity was carried out in collaboration between university researchers, students, and women's associations, and produced indications on the specific female points of view capable of guiding the development of better services and inspiring decision-makers and service providers. The research also demonstrates the potential of applying the UX Design approach in the investigation of the gender perspective and in dialogue with non-profit associations interested in social innovation.
Keywords
service design, UX design, gender, social sustainability
DOI
https://doi.org/10.21606/drs.2022.495
Citation
Pillan, M., and Marzola, M. (2022) Experimenting the role of UX design in the definition of gender-sensitive service design policies, in Lockton, D., Lenzi, S., Hekkert, P., Oak, A., Sádaba, J., Lloyd, P. (eds.), DRS2022: Bilbao, 25 June - 3 July, Bilbao, Spain. https://doi.org/10.21606/drs.2022.495
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Paper
Included in
Experimenting the role of UX design in the definition of gender-sensitive service design policies
The environmental and social sustainability objectives indicated in the 2030 agenda require the development of services for urban contexts capable of responding to the diversified primary needs of different segments of the population. International studies on gender issues show that understanding the specific needs of women, their behaviors and their expectations can yield indications for creating more equitable and inclusive services. The article reports the significant results obtained using UX Design techniques and tools for gender-oriented service design. This activity was carried out in collaboration between university researchers, students, and women's associations, and produced indications on the specific female points of view capable of guiding the development of better services and inspiring decision-makers and service providers. The research also demonstrates the potential of applying the UX Design approach in the investigation of the gender perspective and in dialogue with non-profit associations interested in social innovation.