Abstract
The paper introduces a design tool, ‘Financial Well-being Canvas’ that is developed to help conceptualize, evaluate, and identify opportunities to create holistic financial well-being service offerings for various ‘life stages’ of users. The paper includes a survey and value mapping of existing product offerings and finance and fintech offers with a focus on interaction style, user approach, and role/character of the service. Taking these insights, the Canvas is designed with the concept of financial well-being at the forefront, specifically in understanding how banks can be present at certain life moments for users to achieve it. The Canvas touches upon three dimensions: modality, degree of service and timing (life moments). The paper exemplifies usefulness of the Canvas through two examples: as an evaluation tool of existing offerings, and as an ideation tool of new holistic services.
Keywords
human-product interaction, life stages, user-centered design, design tool
DOI
https://doi.org/10.21606/drs.2022.603
Citation
Lim, Y., and Gandini, E. (2022) Financial wellbeing canvas: Tool for designing holistic financial services for all life stages, in Lockton, D., Lenzi, S., Hekkert, P., Oak, A., Sádaba, J., Lloyd, P. (eds.), DRS2022: Bilbao, 25 June - 3 July, Bilbao, Spain. https://doi.org/10.21606/drs.2022.603
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Paper
Included in
Financial wellbeing canvas: Tool for designing holistic financial services for all life stages
The paper introduces a design tool, ‘Financial Well-being Canvas’ that is developed to help conceptualize, evaluate, and identify opportunities to create holistic financial well-being service offerings for various ‘life stages’ of users. The paper includes a survey and value mapping of existing product offerings and finance and fintech offers with a focus on interaction style, user approach, and role/character of the service. Taking these insights, the Canvas is designed with the concept of financial well-being at the forefront, specifically in understanding how banks can be present at certain life moments for users to achieve it. The Canvas touches upon three dimensions: modality, degree of service and timing (life moments). The paper exemplifies usefulness of the Canvas through two examples: as an evaluation tool of existing offerings, and as an ideation tool of new holistic services.