Abstract
This paper explores the challenges of entrepreneurs and organisations within the art and cultural fields in meeting the challenges of digital transformation. Drawing on a multidisciplinary conceptual framework, and a qualitative empirical investigation comprising four case studies, which illuminate how cultural field organisations and entrepreneurs have adapted to the market disruption caused by the Covid19-pandemic through digital service innovation means, we propose a model for a four stage service design programme, which links design methods as concrete development tools for assisting companies develop innovative digital services and restrategise in post-pandemic markets.
Keywords
service design, digital transformation, service innovation, digital services
DOI
https://doi.org/10.21606/drs.2022.687
Citation
Norrgrann, A., Lammi, M., and Shah, S. (2022) Restrategizing for the post-pandemic era: Service design for digital transformation in the art and cultural sector, in Lockton, D., Lenzi, S., Hekkert, P., Oak, A., Sádaba, J., Lloyd, P. (eds.), DRS2022: Bilbao, 25 June - 3 July, Bilbao, Spain. https://doi.org/10.21606/drs.2022.687
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Paper
Included in
Restrategizing for the post-pandemic era: Service design for digital transformation in the art and cultural sector
This paper explores the challenges of entrepreneurs and organisations within the art and cultural fields in meeting the challenges of digital transformation. Drawing on a multidisciplinary conceptual framework, and a qualitative empirical investigation comprising four case studies, which illuminate how cultural field organisations and entrepreneurs have adapted to the market disruption caused by the Covid19-pandemic through digital service innovation means, we propose a model for a four stage service design programme, which links design methods as concrete development tools for assisting companies develop innovative digital services and restrategise in post-pandemic markets.