Abstract
This multi-case study of seven Chinese growth-oriented manufacturing SMEs explores how design capability is integrated and stably embedded within organizational innovation systems. Through analysing the dynamic process of sensing-seizing-reconfiguring and integrating the RPV framework, four stable embedding patterns are identified: Supporting, Rooted, Cognitive, and Instrumental. Findings reveal that embedding patterns are jointly determined by value creation logic, value chain position, resource conditions, and managerial cognition. Design capability embedding is not a linear maturity process but depends on continuous dynamic adaptation and organizational adjustment. Market validation feedback loops linking design investment to business outcomes play a crucial role in sustaining embedding patterns. The study offers differentiated design strategy recommendations for resource-constrained SMEs based on their specific strategic contexts.
Keywords
design capability embedding; growth-oriented SMEs; value creation logic; managerial cognition
DOI
https://doi.org/10.21606/drs.2026.929
Citation
Li, S. (2026) Embedding design capability in growth-oriented SMEs in China: A multiple-case study, in Simeone, L., Gray, C. M., Verhoeven, A., de Götzen, A., Bakırlıoğlu, Y., Zohar, H., Stead, M., and Buwert, P. (eds.), DRS2026: Edinburgh, 8–12 June, Edinburgh, United Kingdom. https://doi.org/10.21606/drs.2026.929
Creative Commons License
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Included in
Embedding design capability in growth-oriented SMEs in China: A multiple-case study
This multi-case study of seven Chinese growth-oriented manufacturing SMEs explores how design capability is integrated and stably embedded within organizational innovation systems. Through analysing the dynamic process of sensing-seizing-reconfiguring and integrating the RPV framework, four stable embedding patterns are identified: Supporting, Rooted, Cognitive, and Instrumental. Findings reveal that embedding patterns are jointly determined by value creation logic, value chain position, resource conditions, and managerial cognition. Design capability embedding is not a linear maturity process but depends on continuous dynamic adaptation and organizational adjustment. Market validation feedback loops linking design investment to business outcomes play a crucial role in sustaining embedding patterns. The study offers differentiated design strategy recommendations for resource-constrained SMEs based on their specific strategic contexts.