Abstract

Transparent wood (TW), obtained by removing lignin from natural wood and infiltrating it with bio-resin or bioplastic, has attracted renewed scientific and industrial interest over the past fifteen years as an effective alternative to plastics and glass. The research explores how this perceptual hybrid can be meaningfully presented in professional design contexts to support future use of TW. A twofold action was carried out during a focus group involving 12 international project professionals. On one hand, a sensory–perceptual analysis was conducted to identify the distinctive characteristics of the material; on the other, future application scenarios were explored through creative techniques typical of the cognitive economy, such as analogies, cognitive mapping, and creative collages. The research, conducted within the framework of the Horizon Europe project AI-TranspWood, aims to provide insights that will help project partners enhance the perceived quality of TW samples, supporting its future adoption and market introduction.

Keywords

Material Experience, Innovative Materials, Sustainability Transitions, Design Futures

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Share

COinS
 
Jun 8th, 9:00 AM Jun 12th, 5:00 PM

Perceived Quality and Future Applications of Transparent Wood: Insights from an International Focus Group

Transparent wood (TW), obtained by removing lignin from natural wood and infiltrating it with bio-resin or bioplastic, has attracted renewed scientific and industrial interest over the past fifteen years as an effective alternative to plastics and glass. The research explores how this perceptual hybrid can be meaningfully presented in professional design contexts to support future use of TW. A twofold action was carried out during a focus group involving 12 international project professionals. On one hand, a sensory–perceptual analysis was conducted to identify the distinctive characteristics of the material; on the other, future application scenarios were explored through creative techniques typical of the cognitive economy, such as analogies, cognitive mapping, and creative collages. The research, conducted within the framework of the Horizon Europe project AI-TranspWood, aims to provide insights that will help project partners enhance the perceived quality of TW samples, supporting its future adoption and market introduction.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.