Abstract

Parents Anonymous®, a social service agency, provides a comprehensive ecosystem of supports to parents through its National Parent & Youth Helpline and mutual support groups. The verbal support provided through the Helpline is the core of this public service. We present a computational user research approach that learns from call transcripts to guide continuous improvement across the helpline–group system. From real conversations, we extract clear, actionable signals: how emotions shift during a call, which needs recur over time and when people are most likely to reach out. These insights feed back into everyday practice: refining counsellors’ training and responses, timing follow-ups, and planning schedules and outreach. The approach adds no burden to callers, fits existing staff workflows, and complements practitioner expertise. We offer a practical roadmap for public teams to pair service design with data-driven feedback so helplines.

Keywords

child welfare, computational user research, parental hotlines, service design

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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Jun 8th, 9:00 AM Jun 12th, 5:00 PM

Computational User Research for a Public Helpline for Continuous Service Improvement: Parents Anonymous® as a Service Ecosystem

Parents Anonymous®, a social service agency, provides a comprehensive ecosystem of supports to parents through its National Parent & Youth Helpline and mutual support groups. The verbal support provided through the Helpline is the core of this public service. We present a computational user research approach that learns from call transcripts to guide continuous improvement across the helpline–group system. From real conversations, we extract clear, actionable signals: how emotions shift during a call, which needs recur over time and when people are most likely to reach out. These insights feed back into everyday practice: refining counsellors’ training and responses, timing follow-ups, and planning schedules and outreach. The approach adds no burden to callers, fits existing staff workflows, and complements practitioner expertise. We offer a practical roadmap for public teams to pair service design with data-driven feedback so helplines.

 

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