Abstract

The field of behavioral design uses insight into humans’ cognitive tendencies to help people make better, more rational choices. Yet individuals’ perceptions of what seems rational—let alone viable, or even conceivable—are not universally shared and are often informed by their embodiment as much as cognition. For example, fear of being scolded can inhibit overweight or obese individuals from seeking preventive healthcare, people with ‘invisible’ disabilities may feel pressured to pass as able-bodied to fit in, and Black individuals may avoid ordinary activities likely to prompt ‘birding while Black’ confrontations. Depicting cognition as the single site of judgment and decision-making therefore underestimates how an individual’s risk calculus or perceived agency may be informed by their particular physical embodiment or accumulated embodied experiences. This paper explores how embodiment can influence judgment, decision-making, and behavior, and how behavioral designers can better incorporate these factors when crafting solutions.

Keywords

Behavioral design, embodiment, autonomy, agency

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Share

COinS
 
Jun 8th, 9:00 AM Jun 12th, 5:00 PM

Exploring embodiment’s impact on autonomy and agency in behavioral design

The field of behavioral design uses insight into humans’ cognitive tendencies to help people make better, more rational choices. Yet individuals’ perceptions of what seems rational—let alone viable, or even conceivable—are not universally shared and are often informed by their embodiment as much as cognition. For example, fear of being scolded can inhibit overweight or obese individuals from seeking preventive healthcare, people with ‘invisible’ disabilities may feel pressured to pass as able-bodied to fit in, and Black individuals may avoid ordinary activities likely to prompt ‘birding while Black’ confrontations. Depicting cognition as the single site of judgment and decision-making therefore underestimates how an individual’s risk calculus or perceived agency may be informed by their particular physical embodiment or accumulated embodied experiences. This paper explores how embodiment can influence judgment, decision-making, and behavior, and how behavioral designers can better incorporate these factors when crafting solutions.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.