Abstract
The study aimed to understand the role of physical mock-ups in the ideation phase while designing building components for the selected regions of extreme weather conditions in India. A thematic analysis was conducted to identify the emerging themes from a set of student projects that represented the initial ideas using sketching and physical mock-ups during ideation. Today the use of physical mock-ups is limited to evaluating ideas that are already developed using sketching. Prior research promotes using physical mock-ups as an effective tool to generate new ideas, as it supplements the designer’s incorrect mental models and enhances the creativity and functionality of the ideas. Also, focusing on physical mock-ups when used along with external representations like sketching and role-play should result in better positioning and instructions in contemporary Product Design education. The first part of the paper describes the stages involved in the design of the research study, which followed the Sketch > Mock-up > Sketch (SMS) ideation process. The second part of the paper describes the six-phase thematic analysis to examine and analyze the data to develop themes from ten student projects. The third part of the paper describes the five emerging themes and findings to highlight the importance of physical mock-ups in the ideation process, along with other forms of external representations like sketching and roleplay.
Keywords
Product Design; Design Process; Physical Mock-ups; External Representations; Thematic Analysis
DOI
https://doi.org/10.21606/eksig2023.137
Citation
T N, S., B K, C.,and Joshi, P.(2023) Role of Physical mock-ups in the Ideation phase: A thematic analysis of the Pedagogic approach, in Silvia Ferraris, Valentina Rognoli, Nithikul Nimkulrat (eds.), EKSIG 2023: From Abstractness to Concreteness – experiential knowledge and the role of prototypes in design research, 19–20 June 2023, Milan, Italy. https://doi.org/10.21606/eksig2023.137
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Role of Physical mock-ups in the Ideation phase: A thematic analysis of the Pedagogic approach
The study aimed to understand the role of physical mock-ups in the ideation phase while designing building components for the selected regions of extreme weather conditions in India. A thematic analysis was conducted to identify the emerging themes from a set of student projects that represented the initial ideas using sketching and physical mock-ups during ideation. Today the use of physical mock-ups is limited to evaluating ideas that are already developed using sketching. Prior research promotes using physical mock-ups as an effective tool to generate new ideas, as it supplements the designer’s incorrect mental models and enhances the creativity and functionality of the ideas. Also, focusing on physical mock-ups when used along with external representations like sketching and role-play should result in better positioning and instructions in contemporary Product Design education. The first part of the paper describes the stages involved in the design of the research study, which followed the Sketch > Mock-up > Sketch (SMS) ideation process. The second part of the paper describes the six-phase thematic analysis to examine and analyze the data to develop themes from ten student projects. The third part of the paper describes the five emerging themes and findings to highlight the importance of physical mock-ups in the ideation process, along with other forms of external representations like sketching and roleplay.