Experience design’s transformation towards experience-driven transformation: a practical perspective
Abstract
Over the past two decades, rapid economic development has transformed the practice of user experience. This article reflects on the evolution of the experience economy in China and the development of the experience strategy, from a design perspective, to address the challenges of an increasingly competitive market. The case study of a leading design consultancy in Shanghai, China, demonstrates how user experience (UX) design has evolved into experience strategy by 2023. The article presents four phases of user experience transformation to illustrate changes in problems and solutions and an Experience Strategy framework to elaborate on issues that designers should focus on. The Experience-Driven Transformation Model is discussed to depict the future of user experience professionals in the full-fledged experience economy. This article contributes to both design research and practice for UX design.
Keywords
Experience Design; Experience Strategy; Experience Management; Experience-Driven Transformation
DOI
https://doi.org/10.21606/iasdr.2023.366
Citation
Lai, M.T.,and Tang, H.(2023) Experience design’s transformation towards experience-driven transformation: a practical perspective, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.366
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
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Included in
Experience design’s transformation towards experience-driven transformation: a practical perspective
Over the past two decades, rapid economic development has transformed the practice of user experience. This article reflects on the evolution of the experience economy in China and the development of the experience strategy, from a design perspective, to address the challenges of an increasingly competitive market. The case study of a leading design consultancy in Shanghai, China, demonstrates how user experience (UX) design has evolved into experience strategy by 2023. The article presents four phases of user experience transformation to illustrate changes in problems and solutions and an Experience Strategy framework to elaborate on issues that designers should focus on. The Experience-Driven Transformation Model is discussed to depict the future of user experience professionals in the full-fledged experience economy. This article contributes to both design research and practice for UX design.