Abstract
Huishan clay sculpture has existed for more than a century and is facing the same difficult development dilemma as many other intangible cultural heritages that are difficult to sustain. The reason behind this is the gap in understanding between its practitioners and modern design, which makes it difficult to integrate effectively into modern life. In this study, by analyzing the current state of Huishan Clay Figurines and corresponding revitalization measures, Analytic Hierarchy Process（AHP）was used to analyze the weight of the relevant factors affecting their development, and the Moscow Law framework was utilized to position the existing measures. It was concluded that what is needed for the development of Huishan clay figurines at this stage is a new research perspective and a corresponding design strategy that can attract the attention of young people. Using a de-identification expression that emphasizes the communicative nature of the discipline, Huishan Clay Figurines were analyzed from the perspective of urban symbolism. Additionally, taking the NANIMOMO blind box series as an example, the youthful design strategy behind the redesigned "Afú" and "Axǐ" characters was discussed to explore the possibility of combining tradition and modernity in practice and thus to provide a research perspective and design strategy for the development of traditional handicrafts.
Keywords
Huishan clay figurines; urban symbolism; intangible cultural heritage; blind box
DOI
https://doi.org/10.21606/iasdr.2023.154
Citation
Li, T.,and Pang, B.(2023) Study on the development strategy of HuiShan clay figurine from the perspective of urban symbolism-taking the design strategy of NANIMOMO blind box series as an example, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.154
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Study on the development strategy of HuiShan clay figurine from the perspective of urban symbolism-taking the design strategy of NANIMOMO blind box series as an example
Huishan clay sculpture has existed for more than a century and is facing the same difficult development dilemma as many other intangible cultural heritages that are difficult to sustain. The reason behind this is the gap in understanding between its practitioners and modern design, which makes it difficult to integrate effectively into modern life. In this study, by analyzing the current state of Huishan Clay Figurines and corresponding revitalization measures, Analytic Hierarchy Process（AHP）was used to analyze the weight of the relevant factors affecting their development, and the Moscow Law framework was utilized to position the existing measures. It was concluded that what is needed for the development of Huishan clay figurines at this stage is a new research perspective and a corresponding design strategy that can attract the attention of young people. Using a de-identification expression that emphasizes the communicative nature of the discipline, Huishan Clay Figurines were analyzed from the perspective of urban symbolism. Additionally, taking the NANIMOMO blind box series as an example, the youthful design strategy behind the redesigned "Afú" and "Axǐ" characters was discussed to explore the possibility of combining tradition and modernity in practice and thus to provide a research perspective and design strategy for the development of traditional handicrafts.