Applying generative art to cultural and creative product design to construct human-product relationship

Authors

Dihui Chu, Southeast University, China
Fangzhou Dong, Department of Art, Design and Architecture, Monash University, Australia
Wenyu Wu, Southeast University, China
Xuan Wang, Southeast University, China

Abstract

Tourism cultural and creative products aim to highlight a city’s image and cultural characteristics. With the development of design forms, designers pay attention to how to apply new methods to cultural and creative design. As a frontier research method, the application of generative art to cultural and creative design can broaden the boundary of design, enrich design style and explore more possible products. This article introduces a case of applying generative art and color theory to the design of tourism cultural and creative products, which shows a new idea of cultural and creative product design, retaining the impression of the city while satisfying the viewer's personal preferences. The research results show the feasibility and effectiveness of applying generative art to cultural and creative product design, and further provide an effective precedent for the intersection of design and computer science.

Keywords

Auto-ethnography; Generative art; LASSO algorithm; Cultural heritage

DOI

https://doi.org/10.21606/iasdr.2023.180

Citation

Chu, D., Dong, F., Wu, W.,and Wang, X.(2023) Applying generative art to cultural and creative product design to construct human-product relationship, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.180

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

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