Abstract

This study focuses on China, which is entering an aging society. The aim is to investigate the acceptance of smart speakers among middle-aged Chinese people through an online questionnaire. To achieve this, a new analytical model was developed using the technology acceptance model as a template. Structural equation modeling was conducted to quantitatively analyze the data, taking into account differences in whether or not middle-aged people have used smart speakers and gender for categorical discussion. The study identified the different concerns of these groups regarding smart speakers and examined the relationships between different potential factors. Finally, design concerns for improving the technology acceptance of smart speakers among middle-aged people in China were discussed to promote better adoption of smart homes.

Keywords

Middle-aged people, Smart speaker, Technology acceptance model

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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shortpapers

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Oct 9th, 9:00 AM

A study on Technology Acceptance Model of AI speakers among middle-aged people

This study focuses on China, which is entering an aging society. The aim is to investigate the acceptance of smart speakers among middle-aged Chinese people through an online questionnaire. To achieve this, a new analytical model was developed using the technology acceptance model as a template. Structural equation modeling was conducted to quantitatively analyze the data, taking into account differences in whether or not middle-aged people have used smart speakers and gender for categorical discussion. The study identified the different concerns of these groups regarding smart speakers and examined the relationships between different potential factors. Finally, design concerns for improving the technology acceptance of smart speakers among middle-aged people in China were discussed to promote better adoption of smart homes.

 

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