Abstract
This study focuses on China, which is entering an aging society. The aim is to investigate the acceptance of smart speakers among middle-aged Chinese people through an online questionnaire. To achieve this, a new analytical model was developed using the technology acceptance model as a template. Structural equation modeling was conducted to quantitatively analyze the data, taking into account differences in whether or not middle-aged people have used smart speakers and gender for categorical discussion. The study identified the different concerns of these groups regarding smart speakers and examined the relationships between different potential factors. Finally, design concerns for improving the technology acceptance of smart speakers among middle-aged people in China were discussed to promote better adoption of smart homes.
Keywords
Middle-aged people, Smart speaker, Technology acceptance model
DOI
https://doi.org/10.21606/iasdr.2023.491
Citation
Jing, Y.,and Tamura, R.(2023) A study on Technology Acceptance Model of AI speakers among middle-aged people, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.491
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
shortpapers
Included in
A study on Technology Acceptance Model of AI speakers among middle-aged people
This study focuses on China, which is entering an aging society. The aim is to investigate the acceptance of smart speakers among middle-aged Chinese people through an online questionnaire. To achieve this, a new analytical model was developed using the technology acceptance model as a template. Structural equation modeling was conducted to quantitatively analyze the data, taking into account differences in whether or not middle-aged people have used smart speakers and gender for categorical discussion. The study identified the different concerns of these groups regarding smart speakers and examined the relationships between different potential factors. Finally, design concerns for improving the technology acceptance of smart speakers among middle-aged people in China were discussed to promote better adoption of smart homes.