Abstract
The Sustainable Development Goals (SDGs) adopted at the United Nations Summit in September 2015 included water-related goals. However, rainwater is not recognized as an important resource in Japan. To address this issue, “Amamizu Drinks,” which involve a non-routine experience of “drinking rainwater,” were developed as tools for creating awareness regarding rainwater conservation. Additionally, three types of label designs were created, and their effectiveness in developing rainwater awareness was investigated. As a result of the survey, label designs with handwritten illustrations were found to be the most preferred, and the color evaluation was particularly high. Based on these findings, further research is needed to identify the elements required to enhance awareness of rainwater and develop effective environmental education materials as teaching aids. The results of this study can contribute to promoting a sustainable society by encouraging individuals to recognize the value of rainwater as a vital resource.
Keywords
Graphic Design, Rainwater Harvesting, SDGs
DOI
https://doi.org/10.21606/iasdr.2023.655
Citation
Kondo, S., Kasai, T.,and Mitera, J.(2023) Development of “Amamizu Drink” as a Tool for Awareness regarding Rainwater conservation, and Investigation of the Effectiveness of Different Label Designs, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.655
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
shortpapers
Included in
Development of “Amamizu Drink” as a Tool for Awareness regarding Rainwater conservation, and Investigation of the Effectiveness of Different Label Designs
The Sustainable Development Goals (SDGs) adopted at the United Nations Summit in September 2015 included water-related goals. However, rainwater is not recognized as an important resource in Japan. To address this issue, “Amamizu Drinks,” which involve a non-routine experience of “drinking rainwater,” were developed as tools for creating awareness regarding rainwater conservation. Additionally, three types of label designs were created, and their effectiveness in developing rainwater awareness was investigated. As a result of the survey, label designs with handwritten illustrations were found to be the most preferred, and the color evaluation was particularly high. Based on these findings, further research is needed to identify the elements required to enhance awareness of rainwater and develop effective environmental education materials as teaching aids. The results of this study can contribute to promoting a sustainable society by encouraging individuals to recognize the value of rainwater as a vital resource.