Abstract

The need for a transition from a linear economy to a circular economy is required to solve global problems such as climate change, biodiversity, waste and air pollution. In this study, we defined the challenge to the transition to a circular economy as 'lack of consumer interest and awareness', and the research focused on changes in consumers' perceptions towards the circular economy. Seeking embodiment as a key concept for perception change, we conducted the practice of plastic circulation experiment, Cap-No-Sonogo, with the participation of residents in Kokubunji City, Tokyo. We clarified two perspectives of resource circulation obtained through embodiment among consumers; "Perceiving adjacent resource circulation processes as a sequential process" and "Perceiving the process of resource circulation as a loop".

Keywords

circular economy, local community, embodied cognition, research through design

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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shortpapers

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Perception change for circular economy through the practice of plastic recycling system with local residents

The need for a transition from a linear economy to a circular economy is required to solve global problems such as climate change, biodiversity, waste and air pollution. In this study, we defined the challenge to the transition to a circular economy as 'lack of consumer interest and awareness', and the research focused on changes in consumers' perceptions towards the circular economy. Seeking embodiment as a key concept for perception change, we conducted the practice of plastic circulation experiment, Cap-No-Sonogo, with the participation of residents in Kokubunji City, Tokyo. We clarified two perspectives of resource circulation obtained through embodiment among consumers; "Perceiving adjacent resource circulation processes as a sequential process" and "Perceiving the process of resource circulation as a loop".

 

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