Abstract
The need for a transition from a linear economy to a circular economy is required to solve global problems such as climate change, biodiversity, waste and air pollution. In this study, we defined the challenge to the transition to a circular economy as 'lack of consumer interest and awareness', and the research focused on changes in consumers' perceptions towards the circular economy. Seeking embodiment as a key concept for perception change, we conducted the practice of plastic circulation experiment, Cap-No-Sonogo, with the participation of residents in Kokubunji City, Tokyo. We clarified two perspectives of resource circulation obtained through embodiment among consumers; "Perceiving adjacent resource circulation processes as a sequential process" and "Perceiving the process of resource circulation as a loop".
Keywords
circular economy, local community, embodied cognition, research through design
DOI
https://doi.org/10.21606/iasdr.2023.863
Citation
Kanzaki, S., Kaneda, M.,and Soga, S.(2023) Perception change for circular economy through the practice of plastic recycling system with local residents, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.863
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Conference Track
shortpapers
Included in
Perception change for circular economy through the practice of plastic recycling system with local residents
The need for a transition from a linear economy to a circular economy is required to solve global problems such as climate change, biodiversity, waste and air pollution. In this study, we defined the challenge to the transition to a circular economy as 'lack of consumer interest and awareness', and the research focused on changes in consumers' perceptions towards the circular economy. Seeking embodiment as a key concept for perception change, we conducted the practice of plastic circulation experiment, Cap-No-Sonogo, with the participation of residents in Kokubunji City, Tokyo. We clarified two perspectives of resource circulation obtained through embodiment among consumers; "Perceiving adjacent resource circulation processes as a sequential process" and "Perceiving the process of resource circulation as a loop".