Abstract

The research is focused on reinforcing the consumer-centred sustainability behaviour by involving consumers in mending their clothing. After exploring the aesthetic perspective of fashion repair through secondary research, this study aims to establish awareness and acceptance among consumers towards the green aesthetics of fashion repair. Firstly, through surveys and interviews, the views, attitudes, and behaviour of consumers towards fashion repair were documented. Based on the interest expressed by the consumers in practicing visible mending, workshop was conducted to orient them towards different ways of visible repair. Subsequently, the garments were mended after exploring various conscious mending design ways by consumers themselves. It further records the feedback of consumers on the final looks of mended garments for wide acceptance among consumers. The study contributes to the ongoing discourse on consumer-reinforced sustainability behaviour by providing feasible means of extending the fashion life cycle and eventually reducing the consumer fashion waste.

Keywords

Repair; Consumer- centred sustainability; Circular fashion; Visible mending

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Track 8 - Circular/Sustainable Design

Share

COinS
 
Dec 2nd, 9:00 AM Dec 5th, 5:00 PM

Exploring Fashion Repair through Conscious Design

The research is focused on reinforcing the consumer-centred sustainability behaviour by involving consumers in mending their clothing. After exploring the aesthetic perspective of fashion repair through secondary research, this study aims to establish awareness and acceptance among consumers towards the green aesthetics of fashion repair. Firstly, through surveys and interviews, the views, attitudes, and behaviour of consumers towards fashion repair were documented. Based on the interest expressed by the consumers in practicing visible mending, workshop was conducted to orient them towards different ways of visible repair. Subsequently, the garments were mended after exploring various conscious mending design ways by consumers themselves. It further records the feedback of consumers on the final looks of mended garments for wide acceptance among consumers. The study contributes to the ongoing discourse on consumer-reinforced sustainability behaviour by providing feasible means of extending the fashion life cycle and eventually reducing the consumer fashion waste.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.