Abstract
The Heilongjiang River Basin is home to diverse ethnic minority cultures such as the Hezhe, Oroqen, Manchu, and Daur, shaped by cold-climate ecological contexts, totemic beliefs, and sustenance practices like hunting and fishing. Under the pressures of globalization and modernization, these cultural traditions face the dual risks of margin aliz ation and symbolic trivia liz ation. This study addresses the urgent need for revitalization through creative design by identifying and transforming shared cultural elements. Based on cultural ecology and theories of cultural commonality, the research employs literature review, field investigation, and cross-ethnic comparative analysis to extract common cultural traits in material culture, spiritual beliefs, and lifestyle practices. A design methodology is constructed to translate these elements into creative products by embedding them into both the “form layer” and “meaning layer” through symbol extraction, semantic construction, and narrative storytelling. Design practices include leisure furniture inspired by fishing and hunting culture, tourism cabins that reflect regional cultural identity, and a healing soundscape artifact integrating reindeer and shamanic drum imagery. These cases demonstrate the effectiveness of using common cultural elements to achieve both cultural preservation and innovation. The findings suggest that a design strategy rooted in cultural commonality enhances product value and user resonance, offering theoretical and practical guidance for regional brand development and the sustainable transmission of ethnic minority culture. Furthermore, the three developed design cases were evaluated using the fuzzy comprehensive evaluation method to analyze their cultural representative ness and user acceptance.
Keywords
Heilongjiang River Basin; Cultural commonality; Creative product design; Sustainable design
DOI
https://doi.org/10.21606/iasdr.2025.726
Citation
Wang, Y., Yu, J., Sato, H.,and Liu, X.(2025) Research on Creative Product Design Based on the Commonalities of Minority Cultures in Heilongjiang in China, in Chang, C.-Y., and Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.726
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Track 10 - Design Practices & Impacts
Research on Creative Product Design Based on the Commonalities of Minority Cultures in Heilongjiang in China
The Heilongjiang River Basin is home to diverse ethnic minority cultures such as the Hezhe, Oroqen, Manchu, and Daur, shaped by cold-climate ecological contexts, totemic beliefs, and sustenance practices like hunting and fishing. Under the pressures of globalization and modernization, these cultural traditions face the dual risks of margin aliz ation and symbolic trivia liz ation. This study addresses the urgent need for revitalization through creative design by identifying and transforming shared cultural elements. Based on cultural ecology and theories of cultural commonality, the research employs literature review, field investigation, and cross-ethnic comparative analysis to extract common cultural traits in material culture, spiritual beliefs, and lifestyle practices. A design methodology is constructed to translate these elements into creative products by embedding them into both the “form layer” and “meaning layer” through symbol extraction, semantic construction, and narrative storytelling. Design practices include leisure furniture inspired by fishing and hunting culture, tourism cabins that reflect regional cultural identity, and a healing soundscape artifact integrating reindeer and shamanic drum imagery. These cases demonstrate the effectiveness of using common cultural elements to achieve both cultural preservation and innovation. The findings suggest that a design strategy rooted in cultural commonality enhances product value and user resonance, offering theoretical and practical guidance for regional brand development and the sustainable transmission of ethnic minority culture. Furthermore, the three developed design cases were evaluated using the fuzzy comprehensive evaluation method to analyze their cultural representative ness and user acceptance.