Abstract
With the convergence of digital technology and media art, immersive media has emerged as a critical medium in contemporary exhibitions and interactive design. Despite its growing prevalence, immersive experiences differ significantly across various projection environments due to variations in spatial scale, visual configuration, and interaction modes. This study investigates the key attractive factors in three types of augmented projection environments—window-type (90°), surround-type (120–180°), and field-type (360°). Using a unified geometric motion graphic as visual content, in-depth interviews based on the Evaluation Grid Method (EGM) were conducted to extract affective response dimensions. A Kano model survey and factor analysis were subsequently employed to classify design attributes and assess their contribution to immersive quality. Results identify four critical emotional factors—dynamic immersion, spatial presence, graphic structure, and visual guidance—as central to audience engagement. This research contributes an empirically grounded evaluation framework for designing projection-based immersive environments and offers practical implications for exhibition design, media art experiences, and sensory interaction design.
Keywords
Immersive Media; Augmented Projection Environment; Evaluation Grid Method; Kano Model
DOI
https://doi.org/10.21606/iasdr.2025.914
Citation
Tsai, P.,and Tsai, T.(2025) Exploring the Attractive Factors of Augmented Projection Environments, in Chang, C.-Y., and Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.914
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Track 3 - Design, Art & Technology
Exploring the Attractive Factors of Augmented Projection Environments
With the convergence of digital technology and media art, immersive media has emerged as a critical medium in contemporary exhibitions and interactive design. Despite its growing prevalence, immersive experiences differ significantly across various projection environments due to variations in spatial scale, visual configuration, and interaction modes. This study investigates the key attractive factors in three types of augmented projection environments—window-type (90°), surround-type (120–180°), and field-type (360°). Using a unified geometric motion graphic as visual content, in-depth interviews based on the Evaluation Grid Method (EGM) were conducted to extract affective response dimensions. A Kano model survey and factor analysis were subsequently employed to classify design attributes and assess their contribution to immersive quality. Results identify four critical emotional factors—dynamic immersion, spatial presence, graphic structure, and visual guidance—as central to audience engagement. This research contributes an empirically grounded evaluation framework for designing projection-based immersive environments and offers practical implications for exhibition design, media art experiences, and sensory interaction design.