Abstract
Despite increasing attention to sustainable consumption in product innovation, the adoption of green products remains constrained by practical challenges. Previous studies have shown that emotional design plays a positive role in enhancing product experience, increasing purchase intention, and motivating sustainable consumer behavior. This study aims to explore how emotional design can be integrated with the 3R principles of Reduce, Reuse, and Recycle to strengthen user intention toward sustainable actions. Using the IKEA ODGER swivel chair as a case study, a mixed-method approach was adopted, including a literature review, user journey mapping, and a Likert-scale questionnaire to evaluate the perceived importance of emotional design factors across the 3R dimensions. The results indicate that users consistently value user-centered design, highlighting the importance of aligning products with actual user needs and expectations. Furthermore, based on a classification framework of emotional design layers developed in this study, the most highly rated factors were primarily concentrated at the behavioral level, suggesting its central role in supporting sustainable behavior. This research proposes targeted design recommendations corresponding to each of the 3R strategies and offers a practical framework for integrating emotional value into sustainable product development, providing actionable insights for user-oriented green design.
Keywords
Greendesign; 3Rprinciples; Emotionaldesign
DOI
https://doi.org/10.21606/iasdr.2025.16
Citation
Gu, J.H., Dhanked, M.,and Lee, S.(2025) Integrating Emotional Design into Green Product Strategies: A Case Study on Chair Furniture, in Chang, C.-Y., Chen, C.-H., & Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.16
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Track 8 - Circular/Sustainable Design
Integrating Emotional Design into Green Product Strategies: A Case Study on Chair Furniture
Despite increasing attention to sustainable consumption in product innovation, the adoption of green products remains constrained by practical challenges. Previous studies have shown that emotional design plays a positive role in enhancing product experience, increasing purchase intention, and motivating sustainable consumer behavior. This study aims to explore how emotional design can be integrated with the 3R principles of Reduce, Reuse, and Recycle to strengthen user intention toward sustainable actions. Using the IKEA ODGER swivel chair as a case study, a mixed-method approach was adopted, including a literature review, user journey mapping, and a Likert-scale questionnaire to evaluate the perceived importance of emotional design factors across the 3R dimensions. The results indicate that users consistently value user-centered design, highlighting the importance of aligning products with actual user needs and expectations. Furthermore, based on a classification framework of emotional design layers developed in this study, the most highly rated factors were primarily concentrated at the behavioral level, suggesting its central role in supporting sustainable behavior. This research proposes targeted design recommendations corresponding to each of the 3R strategies and offers a practical framework for integrating emotional value into sustainable product development, providing actionable insights for user-oriented green design.