Abstract
Despite increasing attention to sustainable consumption in product innovation, the adoption of green products remains constrained by practical challenges. Previous studies have shown that emotional design plays a positive role in enhancing product experience, increasing purchase intention, and motivating sustainable consumer behavior. This study aims to explore how emotional design can be integrated with the3RprinciplesofReduce, Reuse, and Recycle to strengthen user intention toward sustainable actions. Using the IKEA ODGER swivel chair as a case study, a mixed-method approach wasadopted, includingaliteraturereview, user journey mapping, anda Likert-scale questionnaire to evaluatetheperceivedimportanceofemotionaldesignfactorsacrossthe3Rdimensions. Theresults indicate that users consistently value user-centered design, highlighting the importance of aligning products with actual user needs and expectations. Furthermore, basedonaclassificationframework of emotional design layers developed in this study, the most highly rated factors were primarily concentrated at the behavioral level, suggesting its central role in supporting sustainable behavior. Thisresearchproposestargeteddesignrecommendationscorrespondingtoeachofthe3Rstrategies and offers a practical framework for integrating emotional value into sustainable product development, providing actionable insights for user-oriented green design.
Keywords
Greendesign; 3Rprinciples; Emotionaldesign
DOI
https://doi.org/10.21606/iasdr.2025.16
Citation
Gu, J.H., Dhanked, M.,and Lee, S.(2025) Integrating Emotional Design into Green Product Strategies: A Case Study on Chair Furniture, in Chang, C.-Y., and Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.16
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Track 8 - Circular/Sustainable Design
Integrating Emotional Design into Green Product Strategies: A Case Study on Chair Furniture
Despite increasing attention to sustainable consumption in product innovation, the adoption of green products remains constrained by practical challenges. Previous studies have shown that emotional design plays a positive role in enhancing product experience, increasing purchase intention, and motivating sustainable consumer behavior. This study aims to explore how emotional design can be integrated with the3RprinciplesofReduce, Reuse, and Recycle to strengthen user intention toward sustainable actions. Using the IKEA ODGER swivel chair as a case study, a mixed-method approach wasadopted, includingaliteraturereview, user journey mapping, anda Likert-scale questionnaire to evaluatetheperceivedimportanceofemotionaldesignfactorsacrossthe3Rdimensions. Theresults indicate that users consistently value user-centered design, highlighting the importance of aligning products with actual user needs and expectations. Furthermore, basedonaclassificationframework of emotional design layers developed in this study, the most highly rated factors were primarily concentrated at the behavioral level, suggesting its central role in supporting sustainable behavior. Thisresearchproposestargeteddesignrecommendationscorrespondingtoeachofthe3Rstrategies and offers a practical framework for integrating emotional value into sustainable product development, providing actionable insights for user-oriented green design.