Abstract
Traditionally, technical expertise has been regarded as the cornerstone of entrepreneurial success. However, in today’s dynamic entrepreneurial ecosystem, design is increasingly recognized as a catalytic force that reshapes value creation through the inherent logic of product, service, and organizational development. Based on multi-case workshops and cognitive-mapping analyses, this study identifies the key nodes of design intervention and the pathways of knowledge flow, leading to the proposal of the Dual-Cycle System Model of Design-Driven Entrepreneurship. The findings reveal that design is not a linear development process but functions through the coupling of the action and cognition cycles, where continuous feedback transforms experience into organizational capability and fosters strategic renewal and adaptive growth under conditions of uncertainty.
Keywords
Design capability; Design thinking; Organizational strategy; Start-ups; Dual-cycle system model
DOI
https://doi.org/10.21606/iasdr.2025.28
Citation
Meng, Y.(2025) Design-Driven Entrepreneurship: Transforming Design Capabilities into Organizational Strategy, in Chang, C.-Y., and Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.28
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Track 10 - Design Practices & Impacts
Design-Driven Entrepreneurship: Transforming Design Capabilities into Organizational Strategy
Traditionally, technical expertise has been regarded as the cornerstone of entrepreneurial success. However, in today’s dynamic entrepreneurial ecosystem, design is increasingly recognized as a catalytic force that reshapes value creation through the inherent logic of product, service, and organizational development. Based on multi-case workshops and cognitive-mapping analyses, this study identifies the key nodes of design intervention and the pathways of knowledge flow, leading to the proposal of the Dual-Cycle System Model of Design-Driven Entrepreneurship. The findings reveal that design is not a linear development process but functions through the coupling of the action and cognition cycles, where continuous feedback transforms experience into organizational capability and fosters strategic renewal and adaptive growth under conditions of uncertainty.