Abstract
This study aimed to understand how designers motivate themselves to exert their creativity in development based on their own values and to examine the factors that make this possible. The following findings were derived from the interviews with the 32 designers. In development that requires creativity, designers want to be as autonomous as possible and actively try to be involved in development based on their own values and those of the organization with which they are fully satisfied. To do so, they adjust their values by selecting part of their own and the organization's values. It can be said from the findings that designers may be able to exert their creativity more in development by (A) actively approaching the values of the organization while adhering to one's own values, which are social-oriented, or (B) completely avoiding the values of the organization while adhering to one's own values.
Keywords
Creativity; Extrinsic Motivation; Autonomy; Value
DOI
https://doi.org/10.21606/iasdr.2025.405
Citation
Isono, M., Shimada, Y.,and Takahashi, K.(2025) The Process of Designers to Motivate Themselves for Their Creative Performance, in Chang, C.-Y., and Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.405
Creative Commons License

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Conference Track
Track 5 - Design Thinking
The Process of Designers to Motivate Themselves for Their Creative Performance
This study aimed to understand how designers motivate themselves to exert their creativity in development based on their own values and to examine the factors that make this possible. The following findings were derived from the interviews with the 32 designers. In development that requires creativity, designers want to be as autonomous as possible and actively try to be involved in development based on their own values and those of the organization with which they are fully satisfied. To do so, they adjust their values by selecting part of their own and the organization's values. It can be said from the findings that designers may be able to exert their creativity more in development by (A) actively approaching the values of the organization while adhering to one's own values, which are social-oriented, or (B) completely avoiding the values of the organization while adhering to one's own values.