Abstract
The poetry of the Tang and Song Dynasties holds deep cultural and artistic significance. Traditional methods of spreading these works relied on reading and memorization. These approaches often failed to engage the senses or emotions of audiences. The rise of Artificial Intelligence Generated Content (AIGC) technology has created new opportunities for reimagining classical poetry in digital forms. This study focuses on Xiangyang city and uses AIGC to develop immersive poetry games and virtual scenes. By reconstructing poetic imagery digitally, the research aims to deepen and broaden cultural communication. This study used a mixed-methods approach, integrating literature analysis, case studies, and questionnaires with audience demand analysis. It proposed an immersive game design balancing education and entertainment, providing insights for modernizing cultural transmission.
Keywords
Traditional Ancient Poetry; AIGC Technology; Immersive Experience; Cultural Inheritance
DOI
https://doi.org/10.21606/iasdr.2025.415
Citation
Zhao, Z.,and Yu, W.(2025) Research on the Immersive Experience of Ancient Chinese Poems and the Construction of Virtual Scenes from the Perspective of AIGC: A Case Study of Xiangyang City, in Chang, C.-Y., and Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.415
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Track 3 - Design, Art & Technology
Research on the Immersive Experience of Ancient Chinese Poems and the Construction of Virtual Scenes from the Perspective of AIGC: A Case Study of Xiangyang City
The poetry of the Tang and Song Dynasties holds deep cultural and artistic significance. Traditional methods of spreading these works relied on reading and memorization. These approaches often failed to engage the senses or emotions of audiences. The rise of Artificial Intelligence Generated Content (AIGC) technology has created new opportunities for reimagining classical poetry in digital forms. This study focuses on Xiangyang city and uses AIGC to develop immersive poetry games and virtual scenes. By reconstructing poetic imagery digitally, the research aims to deepen and broaden cultural communication. This study used a mixed-methods approach, integrating literature analysis, case studies, and questionnaires with audience demand analysis. It proposed an immersive game design balancing education and entertainment, providing insights for modernizing cultural transmission.