Abstract
This practice-based research, "Taitung Culinary Travelogue," employs comics to represent Taitung's food culture and explore their potential for cross-cultural communication and regional marketing. Through a methodology combining creative practice with case analysis, the study uses the narrative of a Japanese character discovering Taitung's "Slow Food" to examine key narrative strategies and foster cultural understanding. Findings indicate that comics are an effective medium for cultural transmission and tourism promotion, showing significant potential in regional revitalization. More importantly, this study posits that the creative process itself constitutes a valid mode of knowledge production. It reconceptualizes the comic beyond a mere promotional tool into a reflective arena where local identity and cultural meanings are co-constructed by creators and readers, thus affirming creative practice as a platform for generating cultural insight and fostering cross-cultural dialogue.
Keywords
Comic-based storytelling; Regional revitalization; Food culture; Taitung; Cross-cultural communication
DOI
https://doi.org/10.21606/iasdr.2025.909
Citation
Mori, N.,and Liu, C.(2025) Taitung Culinary Travelogue: A Cross-Cultural Comic Project for Regional Promotion, in Chang, C.-Y., and Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taiwan. https://doi.org/10.21606/iasdr.2025.909
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Track 10 - Design Practices & Impacts
Taitung Culinary Travelogue: A Cross-Cultural Comic Project for Regional Promotion
This practice-based research, "Taitung Culinary Travelogue," employs comics to represent Taitung's food culture and explore their potential for cross-cultural communication and regional marketing. Through a methodology combining creative practice with case analysis, the study uses the narrative of a Japanese character discovering Taitung's "Slow Food" to examine key narrative strategies and foster cultural understanding. Findings indicate that comics are an effective medium for cultural transmission and tourism promotion, showing significant potential in regional revitalization. More importantly, this study posits that the creative process itself constitutes a valid mode of knowledge production. It reconceptualizes the comic beyond a mere promotional tool into a reflective arena where local identity and cultural meanings are co-constructed by creators and readers, thus affirming creative practice as a platform for generating cultural insight and fostering cross-cultural dialogue.