Abstract

In modern times, where life is permanently accelerating, people loose natural sense for matter as well as their inherent awareness of the environment. Looking back in the history of products, we now acknowledge that the designed did not replace the crafted in all its sensitive and semiotic dimensions. Craft stands for authenticity, skill and tradition – things we naturally rely on – at the same time it's built on human- to-human relations. On the contrary, the industrial lacks the social engagement, the cultural recognition and the “human touch”.

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Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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Aug 29th, 9:00 AM Sep 1st, 5:00 PM

Reinventing Modernity Through Tradition: Product Development in Traditional Craftsmanship

In modern times, where life is permanently accelerating, people loose natural sense for matter as well as their inherent awareness of the environment. Looking back in the history of products, we now acknowledge that the designed did not replace the crafted in all its sensitive and semiotic dimensions. Craft stands for authenticity, skill and tradition – things we naturally rely on – at the same time it's built on human- to-human relations. On the contrary, the industrial lacks the social engagement, the cultural recognition and the “human touch”.

 

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