Abstract
In order to build a strong foundation for design for service there is a need to develop good courses; modules; and perhaps programs in service design. Regardless of the scope of such teaching; somewhere the students start learning about service design and start learning to do design for service. The first case experience sets the scene for how students view service design; and the opportunities they see in applying design to services. For a long time we used a simple example; to introduce design for service; the tire-changing service. When we turned this example into the first case for the students to work with themselves; it did not work very well. Based on this experience and research in service design; we defined a set of criteria that would help us judge whether a case would be a good first case or not.
In this paper we present the criteria used; a short review of three possible cases; and the case we have chose to use as the first case experience. We also analyze shortcomings of the case; and possible future developments.
Keywords
Teaching; service design; case; learning; flower shop; flower delivery; tire-changing; judgment criteria
DOI
https://doi.org/10.21606/servdes2012.10
Citation
Holmlid, S.(2012) The first case experience of designing for service, in Tossavainen, P. J., Harjula, M., & Holmlid, S. (eds.), ServDes 2012: Co-Creating Services, 8–10 February, Espoo, Finland. https://doi.org/10.21606/servdes2012.10
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
The first case experience of designing for service
In order to build a strong foundation for design for service there is a need to develop good courses; modules; and perhaps programs in service design. Regardless of the scope of such teaching; somewhere the students start learning about service design and start learning to do design for service. The first case experience sets the scene for how students view service design; and the opportunities they see in applying design to services. For a long time we used a simple example; to introduce design for service; the tire-changing service. When we turned this example into the first case for the students to work with themselves; it did not work very well. Based on this experience and research in service design; we defined a set of criteria that would help us judge whether a case would be a good first case or not.
In this paper we present the criteria used; a short review of three possible cases; and the case we have chose to use as the first case experience. We also analyze shortcomings of the case; and possible future developments.