Abstract
The main aim of this paper is to discuss the importance of the emotional connection between the designer and the user in user - centered design process.
In order to find an inspiration; enjoy the process of creating product/service; designers should find a way to people's minds and hearts. Different principles could be applied when dealing with the emotional state of users and designers: ethnographic approach reveals an understanding of the users by exploring their natural environment; empathy helps designers to understand how it feels like to be the user; share the same thoughts and feelings; and participatory approach brings users and designers at the same table to share their personal experience and find an important touch points through the enjoyable process of co-creation.
In this paper principles listed above will be discussed as well as their practical implementation based on the case “Design and Psychiatric Care”.
Keywords
Emotions; ethnography; participatory design; empathy; psychiatric care
DOI
https://doi.org/10.21606/servdes2012.18
Citation
Guseynova, N.(2012) Emotions in design process. How to find an emotional touchpoint with the user, in Tossavainen, P. J., Harjula, M., & Holmlid, S. (eds.), ServDes 2012: Co-Creating Services, 8–10 February, Espoo, Finland. https://doi.org/10.21606/servdes2012.18
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Emotions in design process. How to find an emotional touchpoint with the user
The main aim of this paper is to discuss the importance of the emotional connection between the designer and the user in user - centered design process.
In order to find an inspiration; enjoy the process of creating product/service; designers should find a way to people's minds and hearts. Different principles could be applied when dealing with the emotional state of users and designers: ethnographic approach reveals an understanding of the users by exploring their natural environment; empathy helps designers to understand how it feels like to be the user; share the same thoughts and feelings; and participatory approach brings users and designers at the same table to share their personal experience and find an important touch points through the enjoyable process of co-creation.
In this paper principles listed above will be discussed as well as their practical implementation based on the case “Design and Psychiatric Care”.