A Laboratory Concept for Service Prototyping - Service Innovation Corner (SINCO)

Authors

• Rontti Simo, University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
• Satu Miettinen, University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
• Essi Kuure, University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
• Antti Lindström, University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland

Abstract

This paper outlines a new holistic approach to service prototyping; which supports different phases of the service design process. SINCO is a laboratory concept consisting of the environment and set of tools suitable for service prototyping. It can be conceptualized under the following five terms: Servicescape Simulation; Service Stage; Digital Touchpoint Toolkit; Rough Mock-up Crafting; and Teamwork & Documentation Tools. In SINCO; it is possible to study and analyze existing service journeys; visualize ideas and develop them quickly and evaluate concepts collaboratively. The technologies used in SINCO help studying service situations with quick simulations; reveal technological development opportunities through experimentation and enable setting-up of the desired service paths as substantial experience prototypes for testing and communicating.

Keywords

Service prototyping; service design; agile technologies; prototyping laboratory; co-creation platforms; action research

DOI

https://doi.org/10.21606/servdes2012.22

Citation

Simo, R., Miettinen, S., Kuure, E.,and Lindström, A.(2012) A Laboratory Concept for Service Prototyping - Service Innovation Corner (SINCO), in Tossavainen, P. J., Harjula, M., & Holmlid, S. (eds.), ServDes 2012: Co-Creating Services, 8–10 February, Espoo, Finland. https://doi.org/10.21606/servdes2012.22

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Research Papers