Think Services: Supporting manufacturing companies in their move toward services

Authors

• Daniela Sangiorgi, ImaginationLancaster, Lancaster University, UK
• Helen Fogg, Lancaster University Management School, Lancaster University, UK
• Steven Johnson, The Hub, UK
• Gavin Maguire, Engine Service Design, UK
• Andrenna Caron, Lancaster University, UK
• Lakshmi Vijayakumar, Lancaster University, UK

Abstract

This paper discusses the use of Service Design to support manufacturing companies in a shift towards services. It uses a program of knowledge exchange for small medium enterprises (SMEs) conducted at Lancaster University; as a case study to investigate and illustrate the role Service Design can play in traditional product centred companies. Through investigation of the concepts and implications of the new service dominant paradigms; the authors suggest how designers can facilitate a reframing process; within manufacturing SMEs; leading to a new understanding of value that can ultimately activate a company transformation.

Keywords

Servitisation; service innovation; service design

DOI

https://doi.org/10.21606/servdes2012.24

Citation

Sangiorgi, D., Fogg, H., Johnson, S., Maguire, G., Caron, A.,and Vijayakumar, L.(2012) Think Services: Supporting manufacturing companies in their move toward services, in Tossavainen, P. J., Harjula, M., & Holmlid, S. (eds.), ServDes 2012: Co-Creating Services, 8–10 February, Espoo, Finland. https://doi.org/10.21606/servdes2012.24

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Research Papers