Abstract
This paper discusses the use of Service Design to support manufacturing companies in a shift towards services. It uses a program of knowledge exchange for small medium enterprises (SMEs) conducted at Lancaster University; as a case study to investigate and illustrate the role Service Design can play in traditional product centred companies. Through investigation of the concepts and implications of the new service dominant paradigms; the authors suggest how designers can facilitate a reframing process; within manufacturing SMEs; leading to a new understanding of value that can ultimately activate a company transformation.
Keywords
Servitisation; service innovation; service design
DOI
https://doi.org/10.21606/servdes2012.24
Citation
Sangiorgi, D., Fogg, H., Johnson, S., Maguire, G., Caron, A.,and Vijayakumar, L.(2012) Think Services: Supporting manufacturing companies in their move toward services, in Tossavainen, P. J., Harjula, M., & Holmlid, S. (eds.), ServDes 2012: Co-Creating Services, 8–10 February, Espoo, Finland. https://doi.org/10.21606/servdes2012.24
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Think Services: Supporting manufacturing companies in their move toward services
This paper discusses the use of Service Design to support manufacturing companies in a shift towards services. It uses a program of knowledge exchange for small medium enterprises (SMEs) conducted at Lancaster University; as a case study to investigate and illustrate the role Service Design can play in traditional product centred companies. Through investigation of the concepts and implications of the new service dominant paradigms; the authors suggest how designers can facilitate a reframing process; within manufacturing SMEs; leading to a new understanding of value that can ultimately activate a company transformation.