Abstract
This research develops a method called design-driven service innovation (DDSI) by incorporating the approach of design-driven innovation (Verganti 2009) into service design for promoting the radical innovation in the meaning of a service. In particular, it provides a guideline to reframe the context in which a targeted service is used, and also techniques to explore the new meaning of the service by blending the primary context of service usage with different contexts that satisfy the essential property of key interpreter’s unique vision. By demonstrating how the method facilitates the process of design-driven innovation, this paper clarifies the benefits of focusing on the meaning and context of a service for service design and innovation.
Keywords
design-driven innovation, meaning of a service, context, service innovation
DOI
https://doi.org/10.21606/servdes2016.28
Citation
Takeyama, M., Tsukui, K., Yamaguchi, H.,and Matsuo, K.(2016) Design-Driven Service Innovation: A Method to Change the Meaning of a Service, in Morelli, N., de Götzen, A., & Grani, F. (eds.), ServDes 2016: Service Design Geographies, 24–26 May, Copenhagen, Denmark. https://doi.org/10.21606/servdes2016.28
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Design-Driven Service Innovation: A Method to Change the Meaning of a Service
This research develops a method called design-driven service innovation (DDSI) by incorporating the approach of design-driven innovation (Verganti 2009) into service design for promoting the radical innovation in the meaning of a service. In particular, it provides a guideline to reframe the context in which a targeted service is used, and also techniques to explore the new meaning of the service by blending the primary context of service usage with different contexts that satisfy the essential property of key interpreter’s unique vision. By demonstrating how the method facilitates the process of design-driven innovation, this paper clarifies the benefits of focusing on the meaning and context of a service for service design and innovation.