Abstract

In this paper we attempt to contribute to this research gap by proposing design professionals as enablers of the servitization transition, and the design approach to service innovation as a set of tools and practices that product-centric organizations can use for service innovation and effective implementation.

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Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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May 24th, 9:00 AM May 26th, 7:00 PM

Service Design for Effective Servitization and New Service Implementation

In this paper we attempt to contribute to this research gap by proposing design professionals as enablers of the servitization transition, and the design approach to service innovation as a set of tools and practices that product-centric organizations can use for service innovation and effective implementation.

 

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