Abstract
In this paper we attempt to contribute to this research gap by proposing design professionals as enablers of the servitization transition, and the design approach to service innovation as a set of tools and practices that product-centric organizations can use for service innovation and effective implementation.
DOI
https://doi.org/10.21606/servdes2016.30
Citation
Calabretta, G., De Lille, C., Beck, C.,and Tanghe, J.(2016) Service Design for Effective Servitization and New Service Implementation, in Morelli, N., de Götzen, A., & Grani, F. (eds.), ServDes 2016: Service Design Geographies, 24–26 May, Copenhagen, Denmark. https://doi.org/10.21606/servdes2016.30
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Service Design for Effective Servitization and New Service Implementation
In this paper we attempt to contribute to this research gap by proposing design professionals as enablers of the servitization transition, and the design approach to service innovation as a set of tools and practices that product-centric organizations can use for service innovation and effective implementation.