Abstract

Freshly graduated service designers are often struggling to align with the expectations that companies have when they are looking for a service designer. The understanding of what service design is, which capabilities a service designer has and how these capabilities can create value for the company can be very different, making it difficult for the inexperienced job seeker to even find the right job offer. In this paper, we investigate if there is a more general misalignment between academia and the market in the definition of service design capabilities, by analysing a consistent pool of job offers in the area of service design.

Keywords

design capabilities, service design job market

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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Do they (know they) need a service designer? An investigation of service design capabilities through the lens of the market1

Freshly graduated service designers are often struggling to align with the expectations that companies have when they are looking for a service designer. The understanding of what service design is, which capabilities a service designer has and how these capabilities can create value for the company can be very different, making it difficult for the inexperienced job seeker to even find the right job offer. In this paper, we investigate if there is a more general misalignment between academia and the market in the definition of service design capabilities, by analysing a consistent pool of job offers in the area of service design.