Abstract
How architects provide their design service to clients have predominantly remained unchanged since the professionalisation of the architecture practice. Paradoxically, what the architects provide in each of these services are customised to each client. Since the architect’s unique designs are concealed by standardised service delivery, how will clients know which firm to engage? This begs the question; how can architects set their services apart from their competitors?
This study uses an experience-centric service framework to investigate how residential architecture design service in Australia is delivered to clients. It uses the Experience Design Board (Lim & Kim, 2018) as a tool to visualise the service delivery process. By examining the service delivery touchpoints and its effects on clients, the study shows the plurality of areas where architects can differentiate their service delivery from other architecture firms.
Keywords
experience-centric design, architectural design service, experience design board
DOI
https://doi.org/10.21606/servdes2020.56
Citation
Tan, L.(2021) Service delivery of architectural design services: An experience-centric analysis, in Akama, Y., Fennessy, L., Harrington, S., & Farago, A. (eds.), ServDes 2020: Tensions, Paradoxes and Plurality, 2–5 February 2021, Melbourne, Australia. https://doi.org/10.21606/servdes2020.56
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Service delivery of architectural design services: An experience-centric analysis
How architects provide their design service to clients have predominantly remained unchanged since the professionalisation of the architecture practice. Paradoxically, what the architects provide in each of these services are customised to each client. Since the architect’s unique designs are concealed by standardised service delivery, how will clients know which firm to engage? This begs the question; how can architects set their services apart from their competitors?
This study uses an experience-centric service framework to investigate how residential architecture design service in Australia is delivered to clients. It uses the Experience Design Board (Lim & Kim, 2018) as a tool to visualise the service delivery process. By examining the service delivery touchpoints and its effects on clients, the study shows the plurality of areas where architects can differentiate their service delivery from other architecture firms.