Abstract

Do professional design services offer a service or design a product? A traditional definition rooted in the service economy might point to the former, but the theory of Service-Dominant Logic from marketing might suggest the latter. While this may appear purely as a semantic difference, it has severe implications on 1) how designers articulate the value of their services, and 2) how clients perceive the value of a designer's service. This paper provides four industry examples to show how professional design services may change how they deliver a service to address the evolving expectations of a design service. It ends by offering two ways service designers can help professional design services innovate how they render services to their clients.

Keywords

professional design service, service-dominant logic, architecture services

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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The paradox of delivering professional design services: The plurality of value

Do professional design services offer a service or design a product? A traditional definition rooted in the service economy might point to the former, but the theory of Service-Dominant Logic from marketing might suggest the latter. While this may appear purely as a semantic difference, it has severe implications on 1) how designers articulate the value of their services, and 2) how clients perceive the value of a designer's service. This paper provides four industry examples to show how professional design services may change how they deliver a service to address the evolving expectations of a design service. It ends by offering two ways service designers can help professional design services innovate how they render services to their clients.