Abstract
This research paper explores the development of a sustainable business model for rural women in Olasahi, Jajpur, Odisha. Women in this region primarily engage in traditional snack-making but lack access to structured markets, have limited sources of revenue, and have limited financial awareness. The study integrates service design principles with entrepreneurship models to create a sustainable revenue framework enabling financial independence. A mixed-methods approach was employed, including surveys, focus group discussions, and case study analyses. The study highlights key barriers such as limited financial literacy, market inaccessibility, and a lack of structured business knowledge. It also identifies scalable solutions inspired by successful women-led rural enterprises in India. The findings suggest a community-driven, skill-based entrepreneurial model can create long-term economic resilience. This paper presents a service blueprint for implementing an inclusive business model in the village, emphasizing training, branding, and financial inclusion as primary interventions.
Keywords
Service Blueprint, Rural development, Women empowerment, Sustainable Business Model.
DOI
https://doi.org/10.21606/servdes2025.87
Citation
Mohapatra, G.,and Krishnakumar, S.(2025) Empowering Rural Women of Olasahi: Service Blueprint for a Community-Driven Sustainable Revenue Model, in Mahamuni, R., Onkar, P. (eds.), ServDes 2025: Empowering Diversity, Nurturing Lasting Impact, 6–10 October, Hyderabad, India. https://doi.org/10.21606/servdes2025.87
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Empowering Rural Women of Olasahi: Service Blueprint for a Community-Driven Sustainable Revenue Model
This research paper explores the development of a sustainable business model for rural women in Olasahi, Jajpur, Odisha. Women in this region primarily engage in traditional snack-making but lack access to structured markets, have limited sources of revenue, and have limited financial awareness. The study integrates service design principles with entrepreneurship models to create a sustainable revenue framework enabling financial independence. A mixed-methods approach was employed, including surveys, focus group discussions, and case study analyses. The study highlights key barriers such as limited financial literacy, market inaccessibility, and a lack of structured business knowledge. It also identifies scalable solutions inspired by successful women-led rural enterprises in India. The findings suggest a community-driven, skill-based entrepreneurial model can create long-term economic resilience. This paper presents a service blueprint for implementing an inclusive business model in the village, emphasizing training, branding, and financial inclusion as primary interventions.