Start Date
6-10-2025 9:00 AM
End Date
8-10-2025 7:00 PM
Description
This research paper explores the development of a sustainable business model for rural women in Olasahi, Jajpur, Odisha. Women in this region primarily engage in traditional snack-making but lack access to structured markets, have limited sources of revenue, and have limited financial awareness. The study integrates service design principles with entrepreneurship models to create a sustainable revenue framework enabling financial independence. A mixed-methods approach was employed, including surveys, focus group discussions, and case study analyses. The study highlights key barriers such as limited financial literacy, market inaccessibility, and a lack of structured business knowledge. It also identifies scalable solutions inspired by successful women-led rural enterprises in India. The findings suggest a community-driven, skill-based entrepreneurial model can create long-term economic resilience. This paper presents a service blueprint for implementing an inclusive business model in the village, emphasizing training, branding, and financial inclusion as primary interventions.
Citation
Mohapatra, G.,and Krishnakumar, S.(2025) Empowering Rural Women of Olasahi: Service Blueprint for a Community-Driven Sustainable Revenue Model.. https://dl.designresearchsociety.org/servdes/servdes2025/researchpapers/59
Empowering Rural Women of Olasahi: Service Blueprint for a Community-Driven Sustainable Revenue Model
This research paper explores the development of a sustainable business model for rural women in Olasahi, Jajpur, Odisha. Women in this region primarily engage in traditional snack-making but lack access to structured markets, have limited sources of revenue, and have limited financial awareness. The study integrates service design principles with entrepreneurship models to create a sustainable revenue framework enabling financial independence. A mixed-methods approach was employed, including surveys, focus group discussions, and case study analyses. The study highlights key barriers such as limited financial literacy, market inaccessibility, and a lack of structured business knowledge. It also identifies scalable solutions inspired by successful women-led rural enterprises in India. The findings suggest a community-driven, skill-based entrepreneurial model can create long-term economic resilience. This paper presents a service blueprint for implementing an inclusive business model in the village, emphasizing training, branding, and financial inclusion as primary interventions.