Abstract
To better understand the perception of sportswear, this paper presents a comprehensive case study comparing the quality of sports t-shirts made from virgin polyester, mechanically recycled polyester and mechanically recycled polyester containing ocean plastic. Based on a field trial, controlled laboratory tests, and physical evaluation, the complex process of garment perception and the challenges of testing it were explored. The features offered by the different levels of garment evaluation were highlighted. The findings from the different levels of garment evaluation led to the hypothesis that in a scenario where consumers interact with sportswear primarily by touching and trying it on, such as in a purchase situation, consumers will make assumptions about physiological comfort, psychological comfort and overall comfort based on sensory/tactile comfort.
Keywords
perception; clothing comfort; sports apparel; hand feel.
DOI
https://doi.org/10.21606/TI-2023/118
Citation
Claussen, L., Lloyd, A., Ruiz, D.,and Havenith, G.(2023) The t-shirt feels rough, it can’t be breathable – Exploring the perception of sportswear, in Tincuta Heinzel, Delia Dumitrescu, Oscar Tomico, Sara Robertson (eds.), Proceedings of Textile Intersections Conference 2023, 20 - 23 September, London, United Kingdom. https://doi.org/10.21606/TI-2023/118
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Textiles and sport
Included in
The t-shirt feels rough, it can’t be breathable – Exploring the perception of sportswear
To better understand the perception of sportswear, this paper presents a comprehensive case study comparing the quality of sports t-shirts made from virgin polyester, mechanically recycled polyester and mechanically recycled polyester containing ocean plastic. Based on a field trial, controlled laboratory tests, and physical evaluation, the complex process of garment perception and the challenges of testing it were explored. The features offered by the different levels of garment evaluation were highlighted. The findings from the different levels of garment evaluation led to the hypothesis that in a scenario where consumers interact with sportswear primarily by touching and trying it on, such as in a purchase situation, consumers will make assumptions about physiological comfort, psychological comfort and overall comfort based on sensory/tactile comfort.