Abstract
As the global markets communicate in a swift speed, the mainstream culture has outweighed the regional cultures. The most effective way to pass down cultures to next generations is have children get involved with listening and speaking from the media, especially the cartoon animations. It has played an important part in each kid’s childhood and his/her development. How to create the most influential regional kids cartoon expressing its local culture is the main study topic in this article. This study is trying to work out the key element design for local kid's cartoon animations in Min-nam language in Taiwan through professional researches and analysis on experienced audience questionnaires. It adopts methodologies of qualitative Focus Group, Delphi method along with the quantitative questionnaires and T-Test analyses to scientifically bring up the main 7 key elements for design, including 4 points under the content interface: 1. The story content should involve the basis of one’s daily life. 2. The vocabularies used in the stories should be easily understood and commonly seen. 3. The story background and objects should have a connection to people’s life. 4. The voice-over for the cartoon should be carried in a slow speed. Meanwhile, there are 3 points in the aspect of aesthetics should be applied: 1. The ratio of the cartoon characters should be attractive to kids. 2. The overall style should be in warm color tones. 3. The animation characters should be personified animals.
Keywords
Min-nam language, Kid’s cartoon, Animation, Design elements
DOI
https://doi.org/10.21606/iasdr.2023.157
Citation
Chen, H., Liou, C., Cheng, C.,and Zhang, Y.(2023) Study on key elements of kids cartoon design in Min-nam (Hokkien) language, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.157
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
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Study on key elements of kids cartoon design in Min-nam (Hokkien) language
As the global markets communicate in a swift speed, the mainstream culture has outweighed the regional cultures. The most effective way to pass down cultures to next generations is have children get involved with listening and speaking from the media, especially the cartoon animations. It has played an important part in each kid’s childhood and his/her development. How to create the most influential regional kids cartoon expressing its local culture is the main study topic in this article. This study is trying to work out the key element design for local kid's cartoon animations in Min-nam language in Taiwan through professional researches and analysis on experienced audience questionnaires. It adopts methodologies of qualitative Focus Group, Delphi method along with the quantitative questionnaires and T-Test analyses to scientifically bring up the main 7 key elements for design, including 4 points under the content interface: 1. The story content should involve the basis of one’s daily life. 2. The vocabularies used in the stories should be easily understood and commonly seen. 3. The story background and objects should have a connection to people’s life. 4. The voice-over for the cartoon should be carried in a slow speed. Meanwhile, there are 3 points in the aspect of aesthetics should be applied: 1. The ratio of the cartoon characters should be attractive to kids. 2. The overall style should be in warm color tones. 3. The animation characters should be personified animals.