Abstract
In recent years, Japan has faced significant challenges in declining labour force participation due to falling birth rates, an aging population, and depopulation in rural areas. It is recognized how important it is to support menopausal women in terms of the economy and the gender gap. Here, we identify the status and trends of the Japanese Femtech market to support the health and activities of menopausal women in Japan. We analyse the situation in the domestic and international Menotech markets is analysed to understand the positioning of domestic and foreign companies in the Menotech market. Moreover, through the comparison with foreign Menotech companies, we could examine the current state of the Japanese Menotech market in comparison and study the direction of Menotech business development in Japan. After analysing Menotech companies in Japan and abroad through literature and data analysis, we claim that the Menotech market is in its infancy yet is expected to be one of the areas with the potential for dramatic market expansion. Among these areas, digital services are under developing in the Japanese Menotech market. Thus, we suggest that more creation of new products and services, knowledge dissemination, and the use of Menotech communities and associations are keys to promoting expansion of the potential Japanese Menotech market and the spread of Menotech services.
Keywords
menopause; Femtech; design; services
DOI
https://doi.org/10.21606/iasdr.2023.186
Citation
Liu, Y.,and Sato, H.(2023) Analysis of the Menotech and Femtech markets for menopausal women in Japan, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.186
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
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Analysis of the Menotech and Femtech markets for menopausal women in Japan
In recent years, Japan has faced significant challenges in declining labour force participation due to falling birth rates, an aging population, and depopulation in rural areas. It is recognized how important it is to support menopausal women in terms of the economy and the gender gap. Here, we identify the status and trends of the Japanese Femtech market to support the health and activities of menopausal women in Japan. We analyse the situation in the domestic and international Menotech markets is analysed to understand the positioning of domestic and foreign companies in the Menotech market. Moreover, through the comparison with foreign Menotech companies, we could examine the current state of the Japanese Menotech market in comparison and study the direction of Menotech business development in Japan. After analysing Menotech companies in Japan and abroad through literature and data analysis, we claim that the Menotech market is in its infancy yet is expected to be one of the areas with the potential for dramatic market expansion. Among these areas, digital services are under developing in the Japanese Menotech market. Thus, we suggest that more creation of new products and services, knowledge dissemination, and the use of Menotech communities and associations are keys to promoting expansion of the potential Japanese Menotech market and the spread of Menotech services.