Abstract
In this small essay I will explore the notion of the design value of business. Interpreted as merely a play with words; such a statement may be regarded as a bearer of little value. But; taken as seriously as the more common question; what the business value of design is; it turns into a critical examination of basic conceptions of what design is for. It also paves the way for the critical claim that design value precedes business value.
Keywords
Design; value in use; business; strategy; embodied cognition; situated cognition
DOI
https://doi.org/10.21606/servdes2010.21
Citation
Holmlid, S.(2010) The design value of business, in Holmlid, S., Nisula, J.-V., & Clatworthy, S. (eds.), ServDes 2010: Exchanging Knowledge, 1–3 December, Linköping, Sweden. https://doi.org/10.21606/servdes2010.21
Creative Commons License
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Conference Track
Research Papers
The design value of business
In this small essay I will explore the notion of the design value of business. Interpreted as merely a play with words; such a statement may be regarded as a bearer of little value. But; taken as seriously as the more common question; what the business value of design is; it turns into a critical examination of basic conceptions of what design is for. It also paves the way for the critical claim that design value precedes business value.