Abstract
Use and the value thereof are implicit in the design discourse and therefore rarely explicitly spoken of; although they are at the core of design practice. With the recent turn to a service dominant logic perspective; the service marketing discourse opens up for understanding value as value-in-use and value-in-context. This paper empirically explores and describes ways in which professional designers themselves express “value-in-use”. The findings suggest that professional designers do not focus explicitly on value as a standalone concept; but conceptualize value-in-use through contextualization and an extensive use of emotions.
Keywords
S-D logic; service design practice; value-in-use
DOI
https://doi.org/10.21606/servdes2010.20
Citation
Wetter Edman, K.(2010) The concept of value in design practice - an interview study, in Holmlid, S., Nisula, J.-V., & Clatworthy, S. (eds.), ServDes 2010: Exchanging Knowledge, 1–3 December, Linköping, Sweden. https://doi.org/10.21606/servdes2010.20
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
The concept of value in design practice - an interview study
Use and the value thereof are implicit in the design discourse and therefore rarely explicitly spoken of; although they are at the core of design practice. With the recent turn to a service dominant logic perspective; the service marketing discourse opens up for understanding value as value-in-use and value-in-context. This paper empirically explores and describes ways in which professional designers themselves express “value-in-use”. The findings suggest that professional designers do not focus explicitly on value as a standalone concept; but conceptualize value-in-use through contextualization and an extensive use of emotions.