Abstract
This paper focuses on the relationship between design agencies and their clients. The paper aims to reveal how such relationships have developed towards higher levels of value creation. What kind of knowledge and processes are needed from agencies’ point of view in order to improve their service offerings? How could they move from limited execution role, i.e. craftsmanship, more towards the business development and business-consulting role? To address the topic we interviewed senior executives of six major Finnish design agencies, one international design agency and 23 of agencies’ present or potential clients. Interviews lasted 60-120 minutes each; all of them were taped and further transcribed to text.
Citation
Tuulenmaki, A. (2004) Developing Design Agencies' Competences: From Craftsmanship to Consulting., in Redmond, J., Durling, D. and de Bono, A (eds.), Futureground - DRS International Conference 2004, 17-21 November, Melbourne, Australia. https://dl.designresearchsociety.org/drs-conference-papers/drs2004/researchpapers/2
Developing Design Agencies' Competences: From Craftsmanship to Consulting.
This paper focuses on the relationship between design agencies and their clients. The paper aims to reveal how such relationships have developed towards higher levels of value creation. What kind of knowledge and processes are needed from agencies’ point of view in order to improve their service offerings? How could they move from limited execution role, i.e. craftsmanship, more towards the business development and business-consulting role? To address the topic we interviewed senior executives of six major Finnish design agencies, one international design agency and 23 of agencies’ present or potential clients. Interviews lasted 60-120 minutes each; all of them were taped and further transcribed to text.