Abstract

This paper discusses the elements of motion graphic design language as a complex system of visual, verbal and sonorous signs, which are simultaneously transmitted and correlated in time and space. Born out of the cinema, the motion graphic design was improved by the television and thereafter the informatics, incorporating the elements of the graphic design. As the technologies of pre- production, production and post-production progressed in the field, a more complex digital audio-visual design could be conceived, enabling an experiment such as the Audio-Visual Foam Model – the main object of this research – to be done. It consists of an immersive and interactive 3D installation where one can experience how these fragile and hybrid elements of language interact between themselves, just like foam bubbles. Entitled “Passion and Violence”, the experiment clearly demonstrates the role played by the motion graphic designer and suggests a contemporary methodology for working with this audio-visual design.

Keywords:

audio-visual design; multimedia interface; motion graphic design; audio-visual semiotics

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 17th, 12:00 AM

The Foam a Possible Model for the Motion Graphic Design

This paper discusses the elements of motion graphic design language as a complex system of visual, verbal and sonorous signs, which are simultaneously transmitted and correlated in time and space. Born out of the cinema, the motion graphic design was improved by the television and thereafter the informatics, incorporating the elements of the graphic design. As the technologies of pre- production, production and post-production progressed in the field, a more complex digital audio-visual design could be conceived, enabling an experiment such as the Audio-Visual Foam Model – the main object of this research – to be done. It consists of an immersive and interactive 3D installation where one can experience how these fragile and hybrid elements of language interact between themselves, just like foam bubbles. Entitled “Passion and Violence”, the experiment clearly demonstrates the role played by the motion graphic designer and suggests a contemporary methodology for working with this audio-visual design.

 

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