Abstract

New digital imaging practices have arisen with the emergence of image- based social media. An aesthetics that is both visual and social in nature is emerging and clearly manifesting on the user-friendly platform Instagram. While new visual aesthetics are rooted in the new attraction to vintage filters, social aesthetics manifest in embracing the mundane aspects of human life as a source for visual communication. Amateur image-makers are taking the lead and experimenting with new visual forms of expression. The field of visual communication has not yet examined such timely issues, so this paper argues for increased attention to new digital imaging practices, such as iPhoneography, the practice of capturing, editing, and sharing images with one device, which is altering how we make and read images.

Keywords:

Service Design, Product Service Systems, Systems Thinking, Design Thinking

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 17th, 12:00 AM

iPhoneography and New Aesthetics: The Emergence of a Social Visual Communication Through Image-based Social Media

New digital imaging practices have arisen with the emergence of image- based social media. An aesthetics that is both visual and social in nature is emerging and clearly manifesting on the user-friendly platform Instagram. While new visual aesthetics are rooted in the new attraction to vintage filters, social aesthetics manifest in embracing the mundane aspects of human life as a source for visual communication. Amateur image-makers are taking the lead and experimenting with new visual forms of expression. The field of visual communication has not yet examined such timely issues, so this paper argues for increased attention to new digital imaging practices, such as iPhoneography, the practice of capturing, editing, and sharing images with one device, which is altering how we make and read images.

 

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