Author ORCID Identifier

Kees Dorst: https://orcid.org/0000-0002-6102-2348
Rodger Watson: https://orcid.org/0000-0002-2079-8940

Abstract

To really embed innovation, the impact of design should move beyond the project level and impact the strategy of the organisation, and possibly its processes and structures. In this paper we will use a case study to investigate what design can do to help create such deep changes. The case study is an early social design project, which allows us to take a longitudinal perspective: ten years on, what has actually happened with the new frames and ideas of the initial project? What has followed? Has this project influenced strategic innovation? Or did it all come to naught? We will discuss the lessons learned in this project to inform our understanding of the real impact of design, and its limitations. This leads us to posit a practice-based ‘theory of change’.

Keywords:

framing; social design; strategic transformation

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Aug 11th, 12:00 AM

Reframing and Strategic Transformation

To really embed innovation, the impact of design should move beyond the project level and impact the strategy of the organisation, and possibly its processes and structures. In this paper we will use a case study to investigate what design can do to help create such deep changes. The case study is an early social design project, which allows us to take a longitudinal perspective: ten years on, what has actually happened with the new frames and ideas of the initial project? What has followed? Has this project influenced strategic innovation? Or did it all come to naught? We will discuss the lessons learned in this project to inform our understanding of the real impact of design, and its limitations. This leads us to posit a practice-based ‘theory of change’.

 

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