Author ORCID Identifier
Nicholas Vanderschantz: https://orcid.org/0000-0002-7729-7936
Abstract
With significant increase in mobile online shopping the design of user experiences that promote purchaser decisions and increase sales is highly desirable to retailers and their marketing and digital production companies. Surprisingly little investigation into the usability of product galleries is available to guide the design of product listing pages for e-commerce websites, especially those websites viewed on small screen devices. Our research takes a synergistic view of the design and usability literature and provides a visually guided case study of e-commerce websites on mobile devices. We offer initial guidance to designers based on the insights from a heuristic analysis of current design trends of e-commerce websites viewed on a mobile device.
Keywords
e-commerce, Mobile web, Product Display, Gallery Design
DOI
https://doi.org/10.21606/drs.2020.158
Citation
Vanderschantz, N., and Sijnja, N. (2020) Swipe, Scroll, Add-To-Cart: a case study of e-commerce gallery designs for small screen devices, in Boess, S., Cheung, M. and Cain, R. (eds.), Synergy - DRS International Conference 2020, 11-14 August, Held online. https://doi.org/10.21606/drs.2020.158
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Swipe, Scroll, Add-To-Cart: a case study of e-commerce gallery designs for small screen devices
With significant increase in mobile online shopping the design of user experiences that promote purchaser decisions and increase sales is highly desirable to retailers and their marketing and digital production companies. Surprisingly little investigation into the usability of product galleries is available to guide the design of product listing pages for e-commerce websites, especially those websites viewed on small screen devices. Our research takes a synergistic view of the design and usability literature and provides a visually guided case study of e-commerce websites on mobile devices. We offer initial guidance to designers based on the insights from a heuristic analysis of current design trends of e-commerce websites viewed on a mobile device.