Author ORCID Identifier
Ricardo Sosa: https://orcid.org/0000-0002-3678-0702
Abstract
Abstract: This paper critically examines brainstorming going back to the original sources to assess its origins and the origins of its systematic study. It identifies the “nominal groups” fallacy that is often used to discredit this ideation method and reviews evidence that supports the key principles behind group brainstorming. Lessons for a future design-led agenda of universal creative literacy are discussed. Brainstorming appeared eighty years ago, and it is abundantly clear that it works when properly conducted. The substantial challenges that we face in the next eighty years require the power of collective creativity. Properly conducted creative literacy is a strategic priority for the twenty-first century.
Keywords
ideation, brainstorming, research
DOI
https://doi.org/10.21606/drs.2020.109
Citation
Sosa, R. (2020) Nominal Groups? Ok Boomer! A future-oriented agenda for brainstorming studies, in Boess, S., Cheung, M. and Cain, R. (eds.), Synergy - DRS International Conference 2020, 11-14 August, Held online. https://doi.org/10.21606/drs.2020.109
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Nominal Groups? Ok Boomer! A future-oriented agenda for brainstorming studies
Abstract: This paper critically examines brainstorming going back to the original sources to assess its origins and the origins of its systematic study. It identifies the “nominal groups” fallacy that is often used to discredit this ideation method and reviews evidence that supports the key principles behind group brainstorming. Lessons for a future design-led agenda of universal creative literacy are discussed. Brainstorming appeared eighty years ago, and it is abundantly clear that it works when properly conducted. The substantial challenges that we face in the next eighty years require the power of collective creativity. Properly conducted creative literacy is a strategic priority for the twenty-first century.