Improving the Spectator Experience of AR Sports Events from a Service Design Perspective – Using HADO as an Example

Authors

Pei-Ling Shih, National Taiwan University of Science and Technology
Hsien-Hui Tang, National Taiwan University of Science and Technology
Shu-Yi Chen, Ming Chuan University

Abstract

Augmented reality (AR) has been used to improve the spectator experience in traditional sports events. For the first AR sports in the world, Meleap’s HADO, the discussion of spectator experience in watching AR sports is lacking. To understand the problems and flaws in the spectator experience of AR sports events, we have conducted a two-phase investigation into Meleap’s HADO. The first phase investigated HADO’s live sports events, while the second phase examined their online sports events. We used questionnaires and semi-structured interviews and conducted an integrated analysis based on the quantitative and qualitative results to determine how to optimize HADO’s spectator experience. Finally, as a reference for future studies, we summarized the challenges and issues found in the spectator experience of AR sports.

Keywords

Augmented Reality; Service Design; User Experience Design; Spectator Experience

DOI

https://doi.org/10.21606/drs.2020.224

Citation

Shih, P., Tang, H., and Chen, S. (2020) Improving the Spectator Experience of AR Sports Events from a Service Design Perspective – Using HADO as an Example, in Boess, S., Cheung, M. and Cain, R. (eds.), Synergy - DRS International Conference 2020, 11-14 August, Held online. https://doi.org/10.21606/drs.2020.224

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License