Abstract

Augmented reality (AR) has been used to improve the spectator experience in traditional sports events. For the first AR sports in the world, Meleap’s HADO, the discussion of spectator experience in watching AR sports is lacking. To understand the problems and flaws in the spectator experience of AR sports events, we have conducted a two-phase investigation into Meleap’s HADO. The first phase investigated HADO’s live sports events, while the second phase examined their online sports events. We used questionnaires and semi-structured interviews and conducted an integrated analysis based on the quantitative and qualitative results to determine how to optimize HADO’s spectator experience. Finally, as a reference for future studies, we summarized the challenges and issues found in the spectator experience of AR sports.

Keywords:

Augmented Reality; Service Design; User Experience Design; Spectator Experience

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Aug 11th, 12:00 AM

Improving the Spectator Experience of AR Sports Events from a Service Design Perspective – Using HADO as an Example

Augmented reality (AR) has been used to improve the spectator experience in traditional sports events. For the first AR sports in the world, Meleap’s HADO, the discussion of spectator experience in watching AR sports is lacking. To understand the problems and flaws in the spectator experience of AR sports events, we have conducted a two-phase investigation into Meleap’s HADO. The first phase investigated HADO’s live sports events, while the second phase examined their online sports events. We used questionnaires and semi-structured interviews and conducted an integrated analysis based on the quantitative and qualitative results to determine how to optimize HADO’s spectator experience. Finally, as a reference for future studies, we summarized the challenges and issues found in the spectator experience of AR sports.

 

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