Abstract
This paper serves as a pilot study exploring hybrid (physical and digital) retail design within the context of the circular economy, and it examines the prerequisite of the hy-brid retail environment in facilitating customer engagement with circular economy practices. Utilizing an exploratory qualitative approach, we collect primary data through semi-structured interviews with an SME retail brand and ten of its customers. Additionally, we conducted observations of both the physical store and its social me-dia. This contributes to the limited existing literature on hybrid retail design within the context of the circular economy, particularly in the fashion industry. By bridging two theory domains – Circular Economy and Service Design – this study emphasizes the suitability of the Service Design approach in retail design to promote mainstreaming of the circular economy.
Keywords
circular economy; service design; retail design
DOI
https://doi.org/10.21606/drs.2024.383
Citation
Grootboom, N., Quartier, K., and Breed, C. (2024) Service Design and Circular Economy in hybrid retail design, in Gray, C., Ciliotta Chehade, E., Hekkert, P., Forlano, L., Ciuccarelli, P., Lloyd, P. (eds.), DRS2024: Boston, 23–28 June, Boston, USA. https://doi.org/10.21606/drs.2024.383
Creative Commons License
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Conference Track
Research Paper
Included in
Service Design and Circular Economy in hybrid retail design
This paper serves as a pilot study exploring hybrid (physical and digital) retail design within the context of the circular economy, and it examines the prerequisite of the hy-brid retail environment in facilitating customer engagement with circular economy practices. Utilizing an exploratory qualitative approach, we collect primary data through semi-structured interviews with an SME retail brand and ten of its customers. Additionally, we conducted observations of both the physical store and its social me-dia. This contributes to the limited existing literature on hybrid retail design within the context of the circular economy, particularly in the fashion industry. By bridging two theory domains – Circular Economy and Service Design – this study emphasizes the suitability of the Service Design approach in retail design to promote mainstreaming of the circular economy.