Abstract
In a context where Dynamic Visual Identities (DVIs) are becoming increasingly widespread, this contribution aims to explore their potential from a social perspective. The focus is shifted from the characteristics and mechanisms for regulating variability to their ability to produce a positive impact and build value in a community context, fostering inclusion, relations, involvement, and participation. The presentation of the case study Milano 0.18 provides an example of a Visual Identity System that draws on dynamic features, generativity and participation, to operate simultaneously on multiple levels, representing and valuing the individual, the community, and society. The aim is to foster reflection on the tools and methods to create social value through a Visual Identity project, both in terms of the design process and its outcomes.
Keywords
dynamic visual identity, communication design, social design, community engagement
DOI
https://doi.org/10.21606/iasdr.2023.373
Citation
Rossi, M.,and Visconti, P.(2023) Community voices in visual identity. A reflection on the social significance of dynamism in Visual Identity Design, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.373
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
fullpapers
Included in
Community voices in visual identity. A reflection on the social significance of dynamism in Visual Identity Design
In a context where Dynamic Visual Identities (DVIs) are becoming increasingly widespread, this contribution aims to explore their potential from a social perspective. The focus is shifted from the characteristics and mechanisms for regulating variability to their ability to produce a positive impact and build value in a community context, fostering inclusion, relations, involvement, and participation. The presentation of the case study Milano 0.18 provides an example of a Visual Identity System that draws on dynamic features, generativity and participation, to operate simultaneously on multiple levels, representing and valuing the individual, the community, and society. The aim is to foster reflection on the tools and methods to create social value through a Visual Identity project, both in terms of the design process and its outcomes.